Driving Local Traffic: 8 Link Building SEO Strategies to Attract Local Customers

Local traffic is the lifeblood of any digital business. It’s what keeps your website working, it’s what pays your bills, and it’s what attracts new customers to your business.

Not only that; local traffic also has a higher conversion rate than non-local traffic due to its proximity to your target audience.

With all this in mind, you might be wondering: how do we get more people visiting our websites from their local areas? Well let me tell you: there are many strategies that the best SEO agency Brisbane following out there on how you can drive local traffic!

Understanding Local Link Building

If you’re looking to attract local customers and build trust and credibility, then local link building is a great strategy.

Local link building helps you gain access to the right people in your community by providing information that supports the products or services they provide. This can be done through reviews on Google, social media sharing, guest blog posts, interviews or anything else that will help them understand who you are and what you do.

By engaging with these businesses on their own terms (via email or social media), they’ll be more likely to share their content with others too!

Strategy 1: Local Business Directories

Local business directories are a great way to drive local traffic. Local directories are free resources that allow you to find links to your website or blog. You can add them as a link in the body of your content, or you can use them as anchor text on other sites when writing about similar topics.

  • Find and Register with Local Directories

There are hundreds of business directories out there, but we’ve found some that work best for our clients:

Google My Business – https://www-google-online/business_portal#local (this is only available in certain states). This provides an easy way for people searching for local businesses around them within their city limits (or wherever else) who want immediate access without having to search through multiple websites first before finding what they’re looking for! You’ll get listed right away if someone searches on Google Searches like “Best Hairdresser” or whatever other keywords matter most here because they want something specific rather than just browsing around randomly trying stuff out until something catches their eye.

Plus there’s no charge involved either so long as someone signs up using an email address instead of Facebook Connect which means fewer security risks involved too!

Strategy 2: Local Chambers of Commerce and Associations

The second strategy is to build links to your website from local chambers of commerce and associations. Local chambers of commerce are a great resource for businesses in the area, and they often help members network with other businesses in the community.

If you can get some quality links from them, it will increase your search engine rankings and make it easier for visitors who live in that area to find you.

Strategy 3: Local Content Creation and Outreach

Local content creation and outreach are two of the most important strategies for driving local traffic, but they can be hard to implement.

Local content is a great way to build links back to your website, which will in turn help you rank higher for keywords that you want more people searching for. It’s also an excellent way to build relationships with local businesses and individuals who might share your brand or product with their friends and family members through social media channels like Facebook groups or LinkedIn groups.

Best SEO Agency Brisbane

It doesn’t matter whether you have a physical location or not; all businesses should create useful content that helps customers find solutions for their problems!

Strategy 4: Local Reviews and Testimonials

Reviews and testimonials are the most important way to attract local customers. They can help build trust, brand awareness, and even encourage referrals from friends.

Reviews are a great way to show off your business’s strengths as well as highlight any specific features that make it stand out in a competitive market like yours. When people see honest feedback from other customers they’re more likely to consider buying from you than if there were only positive reviews from friends or family members who may not know much about your business’s strengths or weaknesses.

Strategy 5: Local Link Reclamation

Reclamation is the process of finding and removing links to a page that have been created by a competitor. This strategy can be used when you want to get backlinks from other sites that have linked to your competitor, but not only does it help with SEO, it also helps with marketing and branding because most people will only link out if they feel it’s relevant or helpful.

Reclamation is often overlooked as an effective way of getting backlinks, but it’s actually one of the best ways in today’s world where Google has become so aggressive at policing websites’ links that many businesses are afraid of getting penalised themselves by linking without knowing what they’re doing wrong.

Strategy 6: Local Influencer Marketing

Influencer marketing is a great way to get your message out there. Influencers are people who have a large social media following, and they’re often very active in their communities. Because of this, you can reach an audience that doesn’t necessarily follow you because of your business or product—but because it’s one of their favourite brands or services.

Influencers can be a great way to promote your business because they already have built-in audiences.

Strategy 7: Local Guest Blogging

Another great way to build relationships that the best SEO agency Brisbane are utilising is local guest blogging. Guest blogging is a great way to get your name out there and establish yourself as an expert in your industry.

Guest Blogging: A Simple Definition

If you’re unfamiliar with the term, it means writing about another person’s blog or website (on their behalf). The best part about this strategy is that it doesn’t cost anything! You can do this for free by simply signing up for an email list at sites like MailChimp and Constant Contact. Once you have those lists, start sending them emails asking if they’d be willing to write an article on yours so that you can share it on social media platforms like Facebook or Twitter!

Strategy 8: Monitoring and Tracking

One of the most important aspects of tracking is knowing what you’re tracking. You need to know how many people have visited your site, where they came from, and when they did so. You also want to know if any of these visitors are coming back regularly or just passing through on their way somewhere else.

To get this data, you’ll need a tool that can monitor traffic sources such as Google Analytics. These tools provide insights into where your audience comes from; how long they spend at each page; whether or not there were any errors during their visit (e.g., 404s); etcetera…

Once you’ve collected enough data about how many people are browsing through your website every month—and which ones aren’t returning after visiting once—you’ll be able to determine what type of content needs improvement before moving forward with another strategy such as SEM (search engine marketing).


We hope you’ve found these strategies helpful and will be able to implement them in your own business. Local SEO is an ever-evolving field, so it’s always good practice to keep up on the latest trends. Also remember that successful local SEO requires the best SEO agency Brisbane and  their constant vigilance; if you encounter any problems with your website or content, don’t hesitate to contact us!